MXTV Opportunities
Internet Strategy: In the past MXTV has largely been seen on a variety of Christian satellite networks. MXTV will continue to be broadcast on these stations. However, the Internet represents a fantastic new opportunity to reach our target market -- not just relying on the strategies and venues of the past such as traditional websites, but reaching into the very heart of this new online world.
Understandably, many if not most Christians desire to have a "safe" place to collaborate online. In the next few years, a number of Christian based social networks will come online. Even now, large organizations such as Focus on the Family are working to develop their own proprietary networks.
MXTV has never sought to be "safe" -- we are in essence and substance a missionary organization. The explosive growth of the Internet, especially with the advent of broadband speed and capacity, has allowed for a transition from static web pages to a more dynamic "video internet" that is more appealing to people of all ages, particularly younger audiences. MXTV is perfectly suited to take advantage of this trend in media usage. With over 100 produced shows, and the addition of Tim Bisagno's video blogs, MXTV has the content, ability and vision to make a significant impact in this new media world.
MXTV 2.0 (www.myMX.TV) will implement a feature that will automate video dissemination among a range of popular Social Networking sites, including MySpace and YouTube.